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Creative Class, a podcast for freelancers

Business & Economics Podcasts

Kaleigh Moore and Paul Jarvis talk about all things related to the business of freelancing. We’re talking clients. Pricing. Landing projects. Getting paid. Managing revisions (endless revisions). Finding clients and connecting with them in a way that feels right for you. If you’re like most freelancers, it’s the business stuff that keeps you awake at night, not the actual writing, programming or designing. That’s where the Creative Class podcast comes in. Kaleigh and Paul have over 20 years of combined experience freelancing with some of the biggest names and companies in the world, including: Microsoft, Yahoo, Mercedes-Benz and their work has been featured in: Wired, Fast Company, LifeHacker, USAToday, Newsweek and more.

Kaleigh Moore and Paul Jarvis talk about all things related to the business of freelancing. We’re talking clients. Pricing. Landing projects. Getting paid. Managing revisions (endless revisions). Finding clients and connecting with them in a way that feels right for you. If you’re like most freelancers, it’s the business stuff that keeps you awake at night, not the actual writing, programming or designing. That’s where the Creative Class podcast comes in. Kaleigh and Paul have over 20 years of combined experience freelancing with some of the biggest names and companies in the world, including: Microsoft, Yahoo, Mercedes-Benz and their work has been featured in: Wired, Fast Company, LifeHacker, USAToday, Newsweek and more.

Location:

Canada

Description:

Kaleigh Moore and Paul Jarvis talk about all things related to the business of freelancing. We’re talking clients. Pricing. Landing projects. Getting paid. Managing revisions (endless revisions). Finding clients and connecting with them in a way that feels right for you. If you’re like most freelancers, it’s the business stuff that keeps you awake at night, not the actual writing, programming or designing. That’s where the Creative Class podcast comes in. Kaleigh and Paul have over 20 years of combined experience freelancing with some of the biggest names and companies in the world, including: Microsoft, Yahoo, Mercedes-Benz and their work has been featured in: Wired, Fast Company, LifeHacker, USAToday, Newsweek and more.

Twitter:

@pjrvs

Language:

English


Episodes

Do you need a solo retreat?

5/14/2020
Sometimes when you live and work in the same space, it can be hard to get into deep work because there are so many distractions around. A solo retreat might be just what you need to get laser focus on a major project--and Kaleigh shares some insight into her personal experience taking on early this year.

Duration:00:17:32

Finding direction as a freelancer

4/30/2020
Many freelancers struggle when they’re getting started because they’re pulled in too many directions and try to be everything to everyone. What they really need is to pick a direction and lean into it. But how? We’ll talk you through the process in this episode.

Duration:00:20:38

Getting through “The Dip”

4/16/2020
Seth Godin talks about how all businesses have to be able to make it through “The Dip”: that period post-launch when interest drops off and you’re not quite established. So how do you get through that period...and how do you realize when you’re out of the dip? We’ll share our takes on that question and more.

Duration:00:19:58

Battling burnout and stoking THE FIRE

4/2/2020
Burnout happens when you’re overloaded in your business--and it’s a big reason freelancers can’t sustain their operations for the long haul. So how can you stoke what Paul calls “THE FIRE” so that you’re always excited and motivated about your work? We get into some tactics and ideas for stoking THE FIRE and talk about why it’s so important.

Duration:00:21:13

Do you need an audience as a freelancer?

3/19/2020
Audience-building is on the to-do list of many freelancers… but does it need to be? In this episode, we’re talking about how to decide whether or not audience-building is right for you and if it makes sense long-term for your business.

Duration:00:19:34

Should you pay referral fees?

3/5/2020
What’s the best way to incentivize referrals that are sent your way--and should you pay referral fees (or acknowledge those with a gift of some sort?) We’re diving into our opinions on the topic, sharing what we do to drive referrals, and talking about how we thank the people who sent opportunities our way.

Duration:00:17:38

Are people who work for themselves and sell things really the enemy?

2/20/2020
There's a very real feel for online creators around being seen as a "spammy marketer." Paul and I both wrestle with this, so in this episode, we're talking about whether or not people who sell things online (and run their own businesses) are really the enemy. https://creativeclass.co

Duration:00:16:32

Do we have to LOVE our work if we work for ourselves?

2/7/2020
Do you have to be crazy passionate about your freelance work? Maybe not. In this episode, we're talking about the reality of freelance work and the fact that you're probably not going to be in love with it year-round, even if it does offer some serious perks. https://creativeclass.co

Duration:00:19:30

The emotional toll of living online

1/24/2020
Having an internet-based job and personal brand entails more work that you'd think--so how do you handle the emotional labor of considering what people will do or how they'll react to your presence? We're going into this in detail. https://creativeclass.co

Duration:00:18:51

Do we all have to be experts at everything?

1/10/2020
Modern #growthhacking culture says we all need to be experts at what we do professionally--but is that really true? In this episode, we're talking about being experts vs. just being people who share things online. https://creativeclass.co

Duration:00:19:02

Handling rejection and failures

12/27/2019
It sucks when you have to deal with rejections and unhappy clients, but it's important to remember it's business--not personal. We'll explore how freelancers can get better at handling these situations and not letting it reflect on their skills as a whole. https://creativeclass.co

Duration:00:20:05

Is ‘freelancer’ a dirty word?

12/13/2019
Should you call yourself a "freelancer"? Some feel that this term has negative connotations professionally, so in this episode, we're diving into our own answers to this question. https://creativeclass.co

Duration:00:18:07

Why are freelancers so bad at taking vacations?

11/29/2019
Freelancers are notoriously bad at taking vacations--and this happens for a variety of reasons. In this episode, we're making a case for taking real time off so you can rest and reset your business brain (and going over some of the silly reasons freelancers don't take vacations). https://creativeclass.co

Duration:00:19:20

Therapy is cool

11/15/2019
Therapy is a good thing! That's why we're talking about our own experiences going to therapy in this episode, as well as its impact on our business lives. If nothing else, we hope it'll offer some background as you consider whether or not it's right for you.

Duration:00:21:19

Maintaining your mental health as a freelancer

11/1/2019
Maintaining your mental health as a freelancer is no easy task. In this episode, we're talking about some of the common obstacles that get in the way of good mental health for freelancers as well as our personal practices that keep us healthy and sane.

Duration:00:22:22

Season Five Trailer

10/21/2019
Kaleigh and Paul preparing the fifth season of Creative Class! This season will be released every other week, all year. They are talking about mental health, vacations, expertise, and everything that's involved with living and working online. Stay tuned for this season, starting in November!

Duration:00:02:20

Retainers: Mastering Recurring Work

4/6/2019
If you’re considering offering retainers in your freelance business, this episode is for you. We’ll go over some of the things you’ll want to consider before offering this type of service and some of the best practices for structuring and pricing them. Season 4 is sponsored by our friends at FlyWheel, a amazing WordPress hosting platform built for freelancers. https://getflywheel.com/friends/cc/

Duration:00:20:18

Newsletters for Freelancers: Should You Have One?

4/5/2019
Newsletters offer a great way for you to connect with your audience--and there are several different ways you can approach them. We’ll take a look at different approaches and share our best tips from firsthand experience. Season 4 is sponsored by our friends at FlyWheel, a amazing WordPress hosting platform built for freelancers. https://getflywheel.com/friends/cc/

Duration:00:38:39

Freelancer Bad Habits

4/4/2019
Do you spend too much time sitting at your desk? Don’t drink enough water during the day? Suck at raising your rates? You’re not alone. We’ll go over some of the more common freelancer bad habits and share some tips on getting rid of them. Season 4 is sponsored by our friends at FlyWheel, a amazing WordPress hosting platform built for freelancers. https://getflywheel.com/friends/cc/

Duration:00:19:55

Do You Need a Schtick for Your Brand?

4/3/2019
Some freelancers lean into an alter-ego or a ‘schtick’ when it comes to their personal branding. But does that mean you need to do that too? Maybe not. We’ll talk about how to decide and what it means to brand your business both with and without a persona. Season 4 is sponsored by our friends at FlyWheel, a amazing WordPress hosting platform built for freelancers. https://getflywheel.com/friends/cc/

Duration:00:17:50