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Under the Influence

CBC

Terry O’Reilly explores the critical shift from advertising as a loud one-way conversation to a new delicate dialogue, where the goal is no longer to triumph by weight, but to win by influence.

Terry O’Reilly explores the critical shift from advertising as a loud one-way conversation to a new delicate dialogue, where the goal is no longer to triumph by weight, but to win by influence.
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Location:

Toronto, ON

Description:

Terry O’Reilly explores the critical shift from advertising as a loud one-way conversation to a new delicate dialogue, where the goal is no longer to triumph by weight, but to win by influence.

Language:

English

Contact:

416-205-3700


Episodes

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8/22/2019
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Get more Under The Influence

S4E25 (Archive) - Ask Terry 2015

6/24/2019
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From the Digital Box Set: This is the final episode of our 10th season on CBC. And to celebrate, we turn the show over to you. That means Terry will be answering listener questions. He’ll talk about why he chose advertising as a profession, how political marketing differs from product marketing, whether the jingle is definitely dead, why some bad commercials actually work and how he would advertise marijuana brands. The questions are fun, insightful and amusing. Hope you’ll tune in. This is...

Duration:00:27:22

S5E01 (Archive) - How Marketing Created Rituals

6/24/2019
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From the Digital Box Set: In our first episode of the 2016 season, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & eggs for breakfast, or taking a coffee break, or using soap to wash our hands. But each of those routine rituals was invented by marketing companies to sell more product. You may even be surprised to learn that when our kids trick or treat has a marketing story behind it. Join us as we explore how these and...

Duration:00:27:44

S5E02 (Archive) - Promise Less, Profit More

6/24/2019
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From the Digital Box Set: Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less and profit more. We’ll look at a book company that eliminated their books and made millions, an electronics company that broke all the rules by eliminating the recording function from a tape machine and made history and how two companies looked at a shoe and made millions by throwing away the...

Duration:00:28:14

S5E03 (Archive) - Zombie Brands

6/24/2019
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From the Digital Box Set: This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, and were either shut down or slipped into bankruptcy - only to rise from the dead and exist yet again. We’ll look at an airline grounded 25 years ago that has taken flight again, a retailer that died and came back, a television show that was cancelled then resurrected to become one of the most successful of all time and an automobile that once...

Duration:00:27:29

S8E25 - Ask Terry 2019

6/20/2019
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This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions on the air. From whether subliminal advertising exists, to if my career has made me a cynical consumer, to which of the Beatles was the best marketer, this year’s questions were fun and insightful. Oh - and you’ll get a chance to meet the team, too.

Duration:00:27:58

S4E20 (Archive) - Sue Me, Sue You Blues: Famous Advertising Lawsuits

6/17/2019
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From the Digital Box Set: This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits. We’ll tell the story of how an elderly woman sued McDonald’s because her coffee spilled on her lap and why she won the case. How Microsoft came gunning for a 17 year-old Mike Rowe's website with the domain name www.MikeRoweSoft.com. How a Hollywood actress sued a store for tweeting a photo of her shopping...

Duration:00:26:41

S4E21 (Archive) - Bookmarks 2015

6/17/2019
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From the Digital Box Set: This is our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season. We’ll tell the story of why Tim Hortons always chooses brown bricks for their stores, how Best Buy helped men set up their electronics without offending their manhood, an amusing story about the problem of Ronald McDonald taking naps between scenes of a television commercial and how Levis sold a product to the teenagers of Europe...

Duration:00:27:50

S4E22 (Archive) - The Internet of (Marketing) Things

6/17/2019
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From the Digital Box Set: This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. Your fridge will be doing your weekly grocery shopping for you - and that means marketers will have to send discount coupons to your appliances. Your car will be able to make appointments with a mechanic all by itself, and you can now order laundry detergent, coffee and bathroom tissue with the push of Wi-Fi...

Duration:00:27:24

S4E24 (Archive) - Selling Yourself: The Art of Personal Branding

6/17/2019
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From the Digital Box Set: This week, we take the marketing lessons from big brands and apply them…to you. If you have to sell yourself, sell your services, if you want more “likes” and followers, or if you’re looking for a job - this episode explores how to manage your social media, how to pick the best profile photo, how to maintain a consistent tone of voice and how to avoid cliches in your resume. It’s time to overhaul your personal brand. This is an archived episode that aired originally...

Duration:00:27:13

S8E24 - God Save The Commercial: When Ads Are Banned

6/13/2019
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This week, we look at Banned Commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banned for other, more fascinating reasons. Sometimes bans cripple a campaign, other times they’re puzzling, but more often than not, they’re rocket fuel.

Duration:00:28:16

S4E15 (Archive) - Tourism Marketing

6/10/2019
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From the Digital Box Set: This week, we look at the world of Tourism Marketing. Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative and fascinating. We’ll tell the story of a city that promised to keep secrets, a state that offered one tourist the job of a lifetime, and a country that actually benefited from being insulted in a movie. This is an archived episode that aired originally on April 11, 2015.

Duration:00:27:42

S4E16 (Archive) - Brand Envy 2015

6/10/2019
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From the Digital Box Set: This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing. Terry looks at an armoured truck company that decided to transport money instead of packages, a business that started because of spilled milk, a board game created to protest capitalism and a 51-year-old game show that still attracts over 25 million viewers per week. Each wildly successful,...

Duration:00:27:46

S4E17 (Archive) - Show Me The Money: The World of Product Placement

6/10/2019
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From the Digital Box Set: This week, we explore the world of Product Placement. From the first product placement in a movie in 1927, to E.T., to the latest movies and TV shows, advertisers look for opportunities to give their products starring roles. We’ll look at the history of product placement, how it evolved and the most famous examples of how it went right - and how it went horribly wrong. This is an archived episode that aired originally on April 25, 2015.

Duration:00:27:46

S4E19 (Archive) - Even In The Dark: How Packaging Persuades You To Buy

6/10/2019
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From the Digital Box Set: This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging designs influence you in grocery stores and how Tropicana and Tide learned the hard way that package design can be bad even when it's good. This is an archived episode that aired originally on May 9, 2015.

Duration:00:27:44

S8E23 - The Risk in the Asterisk: Fine Print & Advertising Disclaimers

6/6/2019
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This week, we unpack the nuanced world of Advertising Disclaimers. We'll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% drop in sales and the presidential attack ads that changed political disclaimers forever. It really puts the "risk" in asterisk. Hope you'll join us.

Duration:00:28:21

S4E13 (Archive) - The Marketing Innovations Episode

6/3/2019
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From the Digital Box Set: This episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to a glove that will play music and take pictures, to rentable office desks, to personal climate controls for airplane seats, to rain that actually smells like brands - the latest marketing innovations are simply unbelievable. This is an archived episode that aired originally on March 28, 2015.

Duration:00:27:29

S4E14 (Archive) - Limited Edition Brands

6/3/2019
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From the Digital Box Set: This week, we explore Limited Edition Brands. Many marketers often release special-edition products of their mainstream brands. It may be a special limited-time flavour or colour, or it may be a kooky version of their usual product. It's an interesting marketing strategy, because marketers create limited-edition brands for very specific reasons - to generate new attention, or test-drive a new product or to celebrate an event. Some work, some don't - but the stories...

Duration:00:27:09

S4E10 (Archive) - The Sharing Economy

6/3/2019
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From the Digital Box Set: One of the biggest factors fuelling the sharing economy is the mindset of the Millennial generation. A demographic bigger than the Baby Boomers, Millennials have been conditioned by the Great Recession to shed the responsibility of ownership. They want the movie, but not the DVD. They want the music, but not the CD. They want the ride, but not the car. That attitude is beginning to have an enormous impact on marketers, as the biggest consumer demographic in history...

Duration:00:26:49

S4E11 (Archive) - Giftvertising

6/3/2019
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From the Digital Box Set: This week, we look at one of the newest trends in marketing called Giftvertising. Where marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube, hoping it will go viral. From airlines to banks to retail stores, big brands are embracing the trend. We'll also look at the psychology behind Giftvertising, why it works, and the pros and cons of employing it. This is an archived episode that aired...

Duration:00:27:47