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The Food Blogger Pro Podcast

Food

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

Location:

United States

Description:

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

Language:

English


Episodes

256: Career Transitioning - Love Your Next Career with Wendy Braitman

5/26/2020
Why connection is important, how to make the most out of growth opportunities, and how to build a career that you love with Wendy Braitman. ----- Welcome to episode 256 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews career coach, Wendy Braitman about the importance of breaking big goals into small, actionable steps. Career Transitioning Do you have a specific career goal in mind? Maybe it’s a certain number of pageviews or working with a specific brand or...

Duration:00:49:16

255: How-To Videos - Engaging Video Made Simple with Jake Poses

5/19/2020
How the Jumprope app works, why how-to videos are great for recipe creators, and the importance of stories with Jake Poses. ----- Welcome to episode 255 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jake Poses from Jumprope about this new video-sharing app. How-To Videos Creating recipe videos can seem like a big undertaking. Between the set-up, the lighting, the gear, and the editing, it can seem like a lot for people just getting started with...

Duration:00:49:21

254: Leveraging Traffic - What You Can Do With More Website Traffic

5/12/2020
Using Google Analytics to form content decisions, why email list signups are important for food bloggers, and the impact more traffic has on ad revenue. ----- Welcome to episode 254 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the results that come from getting more traffic to your blog. Leveraging Traffic As bloggers, we all want more traffic, right? It’s one of the main goals we hear from bloggers who are looking to level-up their blog and their...

Duration:00:34:53

253: Growth Hacking - How Yumna Jawad Got 2.2M Followers on Instagram and 200K Followers on TikTok

5/5/2020
How to grow an audience on social media, why connection is important, and how to post unique content to TikTok with Yumna Jawad. ----- Welcome to episode 253 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yumna Jawad from Feel Good Foodie about how she grew her social following. Growth Hacking In today’s episode, you’ll hear from Yumna from Feel Good Foodie. You may recognize the name because you may be one of her 2.2 million followers on Instagram or one of...

Duration:00:57:00

252: Expert Check-In - What You Should Know About Traffic, Sponsored Content, and Pinterest in 2020

4/28/2020
How website traffic and ad revenue are affected by the coronavirus, how to ask your audience what it needs, and how you can evolve your content calendar based on what's performing on Pinterest. ----- Welcome to episode 252 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder, Danielle Liss, and Kate Ahl about traffic, sponsored content, and Pinterest strategies. What You Should Know About Traffic, Sponsored Content, and Pinterest in 2020 Today, Bjork...

Duration:01:42:53

251: Empathy - The Power of Understanding and Serving Your Audience with Laurie Buckle

4/21/2020
How creators can navigate the pandemic, how you can evolve your content, and knowing who you're serving as a blogger with Laurie Buckle. ----- Welcome to episode 251 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Laurie Buckle from CookIt Media about knowing and serving your audience. Empathy Let’s talk about understanding your audience. As content creators, we publish tons of recipes, blog posts, resources…but are they actually serving our audience? Who is...

Duration:00:57:30

250: Focus Management - Conditioning Yourself to Do More Meaningful Work with Dave Crenshaw

4/14/2020
The costs associated with switchtasking, the difference between time management and focus management, and how to restore your missing minute with Dave Crenshaw. ----- Welcome to episode 250 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dave Crenshaw about productivity, avoiding “switchtasking,” and managing your focus. Focus Management Do you actually notice how many times your focus drifts from the task you’re supposed to be working on each day? Or how...

Duration:00:48:15

249: Team Check-In - Redesigning a Membership Site, Fulfilling a Need in the Market, and Step-by-Step Recipe Videos

4/7/2020
What to consider when launching a redesign, how to get involved with Clariti, and step-by-step videos with the Tasty Recipes plugin. ----- Welcome to episode 249 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about some of the new and exciting projects they’re working on. Team Check-In Today’s episode is a little different from some of our more recent episodes. In fact, it’s kind of like a piece of content that we publish at the beginning of each month for our...

Duration:00:34:20

248: Running at an Incline - How Pinch of Yum is Approaching Content in a Difficult Season

3/31/2020
How Pinch of Yum is approaching sponsored content, planning new content, and letting go of certain tasks during the COVID-19 pandemic. ----- Welcome to episode 248 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how Pinch of Yum is coping with this season. Running at an Incline What has your blog looked like these past few weeks? Are you posting more? Did you have to rearrange your entire editorial calendar? Are you sitting on recipes that...

Duration:00:39:10

247: Covering the Basics - Running a Business During a Pandemic

3/24/2020
Remembering to care for the essentials, how to approach content creation during the COVID-19 outbreak, and the importance of avoiding disastertunity. ----- Welcome to episode 247 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how we’re approaching the COVID–19 outbreak personally and with our businesses. Covering the Basics Oof. These past few weeks have been interesting to say the least. Not only is it confusing, stressful, and scary personally, it can add...

Duration:00:27:16

246: Hiring - Building a Better Team with Moses Balian

3/17/2020
Hiring a contractor vs. an employee, how employee benefits work, and how you can start building your team with Moses Balian. ----- Welcome to episode 246 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Moses Balian about contractors, employees, and building a team. Hiring As you’re growing your business, there may come a time when you’re ready to hire some help. But should you hire them as a contractor or as an employee? That’s what Moses is here to talk...

Duration:00:51:36

245: Feeling Stuck - What To Do When You Feel Like You've Done Everything with Bjork Ostrom

3/10/2020
The importance of limiting comparison, how to be flexible, focusing on your craft, and why posting frequency isn't very important with Bjork Ostrom. ----- Welcome to episode 245 of The Food Blogger Pro Podcast! This week on the podcast, Bjork reads an email we recently received and offers advice on how to overcome the feelings of feeling stuck. Feeling Stuck Today’s podcast episode is actually one of our new favorites because it actually came together in less than a week. We received an...

Duration:00:39:54

244: Diversification - Solving Business Challenges & Acquiring Profitable Businesses with Kevin McArdle

3/3/2020
How SaaS businesses solve problems, tips for diversifying your portfolio, and the importance of delegating with Kevin McArdle. ----- Welcome to episode 244 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kevin McArdle about running businesses, solving challenges, and building your portfolio. Diversification This week’s episode is a good one because it’s all about diversifying your portfolio, and not in the ways we typically talk about in terms of food...

Duration:00:58:06

243: Best-in-Class Content - Keyword Research, Creating Value, and Authority with Ewen Finser

2/25/2020
Why keyword research is so important, what EAT means, and updating content with Ewen Finser. ----- Welcome to episode 243 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser about creating awesome content that search engines and your readers will love. Best-in-Class Content We hear from a lot of bloggers who are interested in increasing their traffic. And while there’s a ton of information out there about this very topic, today’s podcast episode...

Duration:01:02:25

242: Social Trends - Pinterest in 2020 with Kate Ahl

2/18/2020
What fresh content is and why it's important for Pinterest, how to use Pinterest Trends, and how often you should be pinning with Kate Ahl. ----- Welcome to episode 242 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl talks about using Pinterest in 2020. Social Trends: Pinterest in 2020 Today marks Part 2 of our two-part series on social media in 2020. Last week we focused on Facebook and Instagram, and this week is all about Pinterest. Pinterest can...

Duration:00:50:38

241: Social Trends - Facebook and Instagram in 2020 with Abby Bayatpour

2/11/2020
Facebook groups as part of a social strategy, building engagement on Instagram, and how to streamline writing your Instagram captions with Abby Bayatpour. ----- Welcome to episode 241 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Social Media Manager, Abby Bayatpour, about how food bloggers can be promoting their content on Facebook and Instagram this year. Social Trends: Facebook and Instagram in 2020 Today’s new episode marks the start of a two-part series...

Duration:00:36:08

240: Income - Making More Money Without Doing More Work with Bjork Ostrom

2/4/2020
How home office deductions work, why you should consider hiring a CPA, and how to track your mileage with Bjork Ostrom. ----- Welcome to episode 240 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through the ways you can create income without doing more work. Income Making more money without doing more work…that’s the dream, right? Well, now it’s a reality! Bjork is here today to chat through some of the ways you can work smarter and make more money without...

Duration:00:34:13

239: Ten Years - The Seasons of Pinch of Yum with Lindsay Ostrom

1/28/2020
How to be light on your feet, the most impactful work for Pinch of Yum, and the sacrifices of building a business with Lindsay Ostrom. ----- Welcome to episode 239 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about navigating the different seasons in her blogging journey. Ten Years Pinch of Yum is turning 10 this year, and as I’m sure you can imagine, it has changed quite a bit in that time. In today’s episode of the podcast, you’ll hear...

Duration:00:52:23

238: Understanding Ads - How to Increase Your Earnings from Ads with Bjork Ostrom

1/21/2020
Ad-supported video players, why user experience is important, and understanding ad impressions with Bjork Ostrom. ----- Welcome to episode 238 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can optimize and increase the earnings you receive from the ads on your site. Understanding Ads Ads can be an effective way to earn money from blogging, but how do you know you’re making the most out of your ad placements? That’s what Bjork is here to talk about...

Duration:00:36:48

237: The One Thing - What We're Excited to Focus On in 2020

1/14/2020
How Pinch of Yum is repurposing recipe videos, how to manage a remote team, and what to expect with the Food Blogger Pro redesign. ----- Welcome to episode 237 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about the “one thing” they’re excited to accomplish in 2020. The One Thing This is a different kind of podcast episode, but we think you’re really going to like it. Heading into a new year can feel a bit overwhelming, but it sometimes helps to narrow-down...

Duration:00:29:20